The role and use of programs Market Intelligence

Department of Marketing, University of Lodz in the business office, realizes among Polish enterprises research project „The role and use of programs Market Intelligence in obtaining market information for strengthening management processes in the enterprise.

The subject of the research are the processes of acquiring information about the business environment of the enterprise, for the purposes of managerial decision making.
The test is carried out using survey method, which is anonymous. The results will be used only for scientific purposes.

Please be inform that Research&Development Centre GLOKOR participated in the this research program, too.